Project Support
We specialise in bespoke design and technical consultancy services, and early engagement with us is encouraged due to the nature of our unique product offering. With collections that never stand still, ours is one of the largest selections of finishes and products available in the luxury electrical wiring accessory industry today.
Customer collaboration at planning and design stages enables us to provide budgetary and timeline considerations for our first and second fix products, which are designed and made to order by our in-house experts in East Sussex, UK.
Firstly, design consultants are invited to outline their requirements for finish and final function. Then we present our design and finish manufacturing capabilities to ensure we satisfy your desires early in the specification process, whilst considering dimensional constraints and conforming to the latest electrical standards.
Our experienced Project Support Team is with you at every step of the manufacturing process, from drawing and machining to bespoke samples. This enables you to deliver tailored interiors with unrivalled continuity of finish detail.
Flexible product services for design consultants include Bespoke Design, Custom Finishes, Laser Marking and Custom Boxes made to order for high-end residential, luxury hospitality and heritage interiors. Our customers benefit from face-to-face product presentations, ongoing project support and customer relations.
Meet our Regional Project Support Team
Gennifer Beckwith
Business Development Manager | South London, Surrey, Kent, Sussex and Channel Islands
Gennifer joined Focus SB in 2002 as a Sales Office Advisor and has built a successful career within the company through her dedication, expertise, and passion for the industry.
In 2015, Gennifer was promoted to the External Sales team, initially covering her local region before expanding her responsibilities across London, Surrey, West Surrey, Kent, East Sussex and the Channel Islands. She works closely with architects, electrical consultants, interior designers, contractors, and clients, providing expert guidance and support throughout every stage of a project.
With extensive experience in the luxury market, Gennifer is passionate about delivering exceptional service and enjoys being involved in all aspects of a project. Her commitment, product knowledge, and customer-focused approach continue to help clients achieve outstanding results.
Mike Johnson
Business Development Manager | North London, Hertfordshire and Essex
Joining Focus SB in February 2022, Mike brought with him over 35 years of technical and commercial expertise developed throughout the electrical manufacturing industry. His career has included senior roles within leading organisations specialising in wiring devices, circuit protection, cable management, modular wiring, lighting controls, and BMS.
With core values rooted in a strong engineering apprenticeship and a successful background in sales, he is recognised as a collaborative team player who values building strong working relationships. In his role at Focus SB, Mike enjoys working closely with both customers and colleagues, always taking a cooperative and customer-focused approach.
David Appleton
Business Development Manager | North East, North West and Scotland
David has over 17+ years of experience in customer sales and BDM roles. He began his career in wholesaling at CEF, where he worked for over 12 years as an accounts manager and assistant manager. In January 2019, he joined GIRA UK as a BDM, working closely with UK distributors and KNX system integrators.
In June 2022 David’s journey with Focus SB began. Our Chairman [then Managing Director], Gary Stevens personally approached/recommended David. Since then, David has proudly represented the brand and secured bigger project opportunities in the Northern territories. These range from high-end domestic builds and commercial projects to heritage estates.
David has a strong background in sales and CRM. In previous roles, he attended design shows in the UK and EU, meeting new people and expanding his knowledge within the premium sector while working closely with interior designers, smart home installers, and design consultants.
Chris Pereira
Business Development Manager | Midlands, Home Counties and South West
Chris Pereira has over 13 years experience in the electrical industry. For eight years, Chris worked as an electrician for a small, private firm that offered a diverse range of projects, from residential homes to large-scale football stadiums. This experience allowed him to build valuable electrical and customer support skills, which contributed to both his professional growth and drive for new challenges.
In March 2020, Chris was presented with a unique opportunity to join the KNX industry providing support to customers, primarily integrators in the industry. Since 2022, Chris has worked in sales and business development, focusing on both KNX and 230V systems, with a particular emphasis on KNX. His primary goal has been to deliver exceptional sales and technical support to customers while fostering strong relationships with industry professionals.
