Focus SB to 'perform' at Sleep

Focus SB were delighted to be invited to manufacture a unique hotel plate for Studio Proof’s Sleep Set entitled ‘Performers’ at the global hotel design event, Sleep 2016.

Exploring ‘The Science of Tribes’, this year’s event was themed around the growing complexity of guest requirements.  In partnership with the Sinus-Institut, Sleep’s organisers ran a competition to design and build hotel experiences to suit five of ‘society’s tribes’.  

Focus SB's Horizon Square Corners finished in Bronze Satin Stainless with Satin Brass switches was been specified by experienced hotel design studio Studio Proof for the 'Performer tribe' concept. The brief was to design for high earning, pleasure seeking, driven professionals.

Read more about the ideas behind this year’s Sleep event concept, as five design practices are briefed by Sinus-Institut about the Sinus-Milieus® social research model.

Register to visit Sleep free trade only event at The Business Design Centre, London on the 22 -23 November 2016.