Royal Lancaster London rebrand featuring Focus SB bespoke products
Studio Proof’s painstaking rebrand of the Royal Lancaster Hotel has seen a stunning metamorphosis of a mid-century building into a thoughtfully-designed new identity, the luxury Royal Lancaster London.
The three-year project received Studio Proof’s outstanding brand creation, graphic design, conceptual interior architecture, interior design, furniture, fixtures and equipment (FF&E) specification and furniture design services. When it came to the selection of electrical wiring accessories that would meet the demands of the brief, and best complement the interior theme, Focus SB’s Ambassador Square Corner plates offered the perfect choice, finished in beautiful Bronze Satin Stainless, incorporating countersunk allen key screw fixings.
Only the highest quality materials and craftsmanship were selected for this luxury Hyde Park hotel interior design project. Interior detailing was of paramount importance to achieve the desired enhancement of a historic building being revitalised with modern sophistication.
Having worked closely with Focus SB on numerous hospitality design projects, the renowned, award-winning interior designer, David Morris, Studio Proof design director says:
Focus SB was selected for the project on the basis of not just a great product with a good variety of finishes and reasonable cost, but also the company’s readiness to support the development of 'specials’ for the project throughout the design process, as well as offering us specialist finishes. They’ve also been really patient and supportive throughout the process."
Barry Partridge, sales manager for the South East and South West England and the Channel Islands comments: "We've enjoyed working with David and the creative team at Studio Proof on many innovative luxury interiors projects over the years. We were delighted Focus SB's wiring accessories were selected for Royal Lancaster London, where the quality of materials and detailing were essential to Studio Proof."
Read more about Royal Lancaster London at Studio Proof.