Focus SB appoints MD Designate Ciaran Mitchell

We’re pleased to announce the appointment of Ciaran Mitchell as the Managing Director Designate at Focus SB.

Ciaran joins us from Wandsworth Electrical where he has been Head of NPD, OEM Partnerships and International Business Development. He has significant experience in product and business development at director level, with expertise in developing innovative technology products and associated business development strategies.

With a background in technical and engineering, Ciaran has successfully developed new products for luxury brands in the automotive sector, such as Bentley, BMW, Lexus, Aston Martin, Porsche and McLaren. He has lived and worked in the Far East for 10 years and spent time in the Middle East, Europe and the USA. Ciaran has also started two companies and sold them, notably Incaar to Voxx International, which he then grew as MD from a £750k start-up to a £9M turnover company within just four years.

Experienced in mechanical and electronics design with a ‘can do’ attitude, Ciaran has a passion for innovation and brings with him creative vision and practical pathways to ensure sustainable growth. Combining innovation and meticulous planning, together with robust processes, Ciaran’s experience boasts smooth production across global supply chains and inspiring, positive leadership in inclusive environments where ideas are encouraged and teams empowered.

With values and vision that align closely with our own, Ciaran will work alongside our current Managing Director, Gary Stevens, under whose leadership of almost a decade has seen us the first in our industry to succeed in developing a range to sell to mainland China, as well as win The King’s Awards for Enterprise for International Trade. Mr Stevens will step down at the end of the year and take on the role of Chairman in 2026.

In his spare time, Ciaran is an accomplished Martial Artist, Former World Champion, 6th Dan Shihan Master Instructor and Head Coach of the successful Team GB Koshiki Contact Karate Team.

MD, Gary Stevens says: “Our industry is a niche one. Ciaran’s is a familiar face and he is highly respected by colleagues both past and present. He starts his new career with us at an important juncture in Focus SB's product development programme, and we know that his knowledge and experience will be an asset. We are delighted that he has accepted the opportunity to work with us and wish him a very warm welcome. Ciaran’s appointment is further evidence that Focus SB are serious in our quest to become the number one electrical accessory luxury brand in the UK and overseas. I look forward to working with Ciaran over the next six months and then in the following 12 months in my new role as Chairman of Focus SB from January 2026.”

MD Designate, Ciaran Mitchell says: “I am truly excited to be joining Focus SB and to work alongside Gary Stevens, who has built an exceptional team, brand, and company over the past decade. It’s a privilege to have been selected for this role and I’m confident to contribute to the next chapter of Focus SB’s journey. As we move into a new phase of innovation, expansion, and global growth, I look forward to getting to know the entire team and discovering how we can combine our experience and expertise to drive the continued evolution of Focus SB.”