Kelly Hoppen MBE to collaborate with Focus SB
Focus SB is delighted to share this exciting news which saw formal contracts between the East Sussex based manufacturer and Kelly Hoppen signed in June this year, following several meetings to discuss the potential of a partnership with the award winning designer; expected to culminate in the launch of an eye-catching, cutting-edge collection in the first quarter of 2019.
This high profile collaboration will see the launch of the first ever collection of electrical wiring accessories designed by Kelly Hoppen, who is one of the most sought after interior designers in the world, in collaboration with leading UK precision engineering manufacturer, Focus SB.
Kelly Hoppen MBE says: “Interior fittings such as light switches and plug sockets are often not considered until the end of a project, but these details can add an extra touch and shouldn’t be overlooked. The world of electrical wiring accessories is generally very conservative, but I wanted to create something that would very much be part of the overall design, introducing jewellery-like details and alternative finishes. This collaboration with Focus SB introduces a new aesthetic to electrical fittings in a way we haven’t previously seen.”
The idea for the proposed collaboration was the result of a team brainstorming session between Focus SB’s managing director, Gary Stevens, and the company’s new product development team. Stevens suggested that the thinking should be stripped back to basics, and instead of coming up with a plate finish in line with what the team thought everyone else might be doing, should focus on the company’s target market and take the lead from design trend influencers dictating the future of modern interiors.
The team carefully considered the main target audience for their product in terms of the finish and aesthetics that Focus SB is synonymous with, and high calibre interior designers involved with prestigious projects in the UK and overseas. Kelly Hoppen emerged as the obvious choice, not just because of her extremely high public profile, or the fact that she is undoubtedly a trendsetter and pioneer of the neutral, minimalist approach to interior design; but also because, like Focus SB, Kelly Hoppen has a growing business and huge presence in the Chinese market.
It’s clear to the team at Focus SB that Kelly recognises the importance of the link between interior design and product design, having developed an impressive portfolio of design collaborations with companies such as Brintons carpet manufacturer, Chesneys luxury fireplaces and Crosswater bathrooms, with a dedicated team of product designers to support her. All in all, this makes Kelly Hoppen the perfect partner for Focus SB and over the coming months you can expect to see an innovative collection of fresh new plate styles come to life; the likes of which have never been seen before by the luxury electrical accessories manufacturing industry.
Gary Stevens, Focus SB’s managing director comments: “We are all very excited about this partnership and the moment I first met with Kelly it was like a breath of fresh air and she was bursting with new ideas for what is a relatively conservative and mature product sector. We have seen some of the initial designs and they are fresh and new and we are looking forward to bringing them to life with a product launch expected early in 2019.”