Focus SB Launches Premium Wiring Accessories in China

  Sunday, 01 October 2017 14:20
Image caption: (from left to right) Zhangfeng Zheng, director of the CQC, Chen Liu (CQC), Guangcheng Zhang, deputy director CQC, Mark Curtis, Focus SB’s technical manager, Duncan Ray, Focus SB’s NPI manager, Mark Tang, Kursel Ltd and Mr Yu, Hangzhou branch director CQC. Image caption: (from left to right) Zhangfeng Zheng, director of the CQC, Chen Liu (CQC), Guangcheng Zhang, deputy director CQC, Mark Curtis, Focus SB’s technical manager, Duncan Ray, Focus SB’s NPI manager, Mark Tang, Kursel Ltd and Mr Yu, Hangzhou branch director CQC.

A range of premium metal sockets and switch-plates meeting Chinese Quality Certification Centre CQC (1) standards has been developed and manufactured in the UK and is available for export to China as of today. Hastings-based luxury electrical accessory manufacturer Focus SB claims a British and European first, as the only UK manufacturer in its industry to sign a deal with a Chinese distributor, Kursel Ltd, enabling it to supply British-made products into China’s multi-million dollar high-end residential and hospitality construction marketplace.

Excited to announce it has officially passed the prestigious CQC audit of compliance to supply its brand new CCC (2) approved product range into the rapidly growing Chinese market (3), Focus SB is the first UK and European manufacturer of premium electrical accessories to have passed the rigorous process, which involved its UK facilities being inspected and quality processes audited by an independent body to ensure that the stringent CQC requirements for processes were complied with.

A CQC spokesman confirmed that due to the variety of finishes and depth of product range, Focus SB has more products with CCC approval than any other electrical accessories manufacturer in China.

Focus SB managing director, Gary Stevens said: “This is a historic moment for the company and the British electrical accessory manufacturing industry. There is often a sense of negativity surrounding Chinese imported products in the UK, but Focus SB has managed to reverse this scenario. We are now representing Britain in China and at the same time providing the company and its 60+ workforce with security following the Brexit vote last year.”

Part of a longer-term strategy formulated by its senior management team, the company has predicted uncertainty and the threat of a potential future slowdown in the UK construction sector following the Brexit vote, and started to put plans together prior to this event to mitigate any potential risk to future trading.

A combination of generated profits, R&D tax credit (4) refunds and Locate East Sussex (5) grant and loan monies has enabled the company to develop a complete new range of electrical accessories specifically for and tested to the Chinese CCC standards.

Focus SB supply chain and new product development manager Duncan Ray commented: “The level of interest we have had in the product range has been nothing short of phenomenal - we have created a new brand in China with British quality. Our distribution partner, Kursel Limited, is extremely well placed to take full advantage of all our hard work and hopefully we can provide inspiration for other British manufacturers who are concerned about the potential effects of Brexit on their business”.

This development could see the company potentially double in size over the next three years and provide Focus SB, soon be in its 40th anniversary year, with the financial resource to further invest into the UK operation and strengthen its position as the number one luxury electrical accessory brand in the UK and beyond.

T: 01424 858060

E: This email address is being protected from spambots. You need JavaScript enabled to view it. / China This email address is being protected from spambots. You need JavaScript enabled to view it.

W: www.focus-sb.co.uk

UK Head Office: Focus SB Ltd, Napier Road, St Leonards-on-Sea, East Sussex, TN38 9NY

Reference Notes:

 

1 - CQC (China Quality Certification) is a Chinese administration based in Beijing with responsibilities for the implementation of product certification. It is responsible for product standards and quality standards sold on the Chinese market.

2 – The China Compulsory Certificate mark, commonly known as a CCC Mark, is a compulsory safety mark for many products imported, sold or used in the Chinese market. It was implemented on May 1, 2002 and became fully effective on August 1, 2003.

3 - China has 4 cities in the World’s top 10 in terms of population and 6 larger than London, and with it comes a huge appetite for high-end luxury residential properties. One area in China around the Beijing greater metropolitan area is larger than the whole of Great Britain and 137 times larger than London in terms of population. China currently has 2.5 million hotel rooms and is predicted to grow to 6.3 million rooms over the next 10 years. There are currently in excess of 700 hotel construction projects in progress.

4 - Research and development (R&D) tax credits are a valuable government tax relief that rewards UK companies for investing in innovation. Companies that spend money developing new products, processes or services; or enhancing existing ones, are eligible for a cash payment and/or corporation tax reduction. R&D tax credit rates are the equivalent of up to 33p for every £1 of qualifying expenditure. They can be used as an alternative to innovation grants for research and development funding. Sometimes they can complement them too.

5 - Locate East Sussex are an EU supported organisation whose mission is to support growing businesses in East Sussex by providing assistance with location decisions and access to funding to accelerate growth, as well as providing valuable connections to local planning and economic development teams.

 

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UK press contacts:

Suzi Baker, PR & marketing consultant, Balance Web Marketing,
press@focus-sb.co.uk.

Nancy Harffey, Focus SB marketing and communications, call
01424 858060 or email press@focus-sb.co.uk.

General information:

Nikki Leach, Focus SB marketing assistant, on
01424 858060 or at press@focus-sb.co.uk.

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